How AI Influencer Marketing Impacts Brand Growth?

The rapid development of artificial intelligence is making an impact on multiple niches, especially business, and marketing.

Influencers who have to engage with the audience and make their brand more impactful can do it via AI-based tools.

Access to artificial technologies won't replace real specialists, but it will make the workflow easier, optimizing and simplifying multiple processes.

Today, in multiple digital strategies, one crucial point makes the difference over and over again.

It's called influencer marketing. It's a combination of human-made marketing strategies boosted with AI tools.

Still, influencer marketing is only becoming a trend, as it didn't make such a difference on a global level to make all major titans of marketing implement it.

Some points still require clarification, as people may not understand how to personalize influencer marketing, how to check real-time updates, and how to understand AI algorithms and use them to your advantage.

This table represents the latest trends and their impact on the industry of influencer marketing.

In our article, we will focus on fundamental questions: the impact of AI on the industry and the development of artificial influencers.

AI Influencer Marketing Explained

The main idea of AI influencer marketing is to use artificial technologies to automate marketing campaigns, simplify the workflow, and streamline the development.

Simply put, content creation, optimization, and management are supported by artificial technologies, but the management is done by real people.

Today, brands like Nike, KFC, Coca-Cola, and others actively use artificial technologies for their manufacturing efforts.

It goes from AI-powered social media posts to small implementations like special effects, automated posting, etc. 

The idea behind AI implementation is to boost the reach by using additional resources and encouraging users to interact with the content.

For example, AI allows you to spend less on visuals for content creation. You can use AI-based tools like Dall-E 2 for image generation.

Whether it's a branded product, a secondary item in the background, or an element of a large picture, you can create a prompt that describes your request and receive well-made AI images and videos.

Today's trend is to create artificial personalities not only to establish the presence of the existing brand but also to create a personal brand.

This Instagram profile stands out as the largest community of virtual influencers, showcasing videos of various creators.

It shows how far AI can go in influencer marketing, especially on social media.

Visuals are probably the most common type of content that can be created or enhanced with AI.

For example, if you have to work and bring outstanding visual content, Pykaso's AI toolset may be a top choice for you. It allows you to edit visuals and transform them. With that, you can turn images into videos. 

Artificial technologies help brands deliver better products, not replace them.

Of course, the fact that virtual influencers already exist can't be denied, and people keep using AI to create artificial personalities.

However, the final moves are made by humans, and it will be kept this way.

The question is: how far can they go using AI-based tools?

What Can You Do With AI in Influencer Marketing?

Besides mentioning the overall impact of AI on the marketing industry, it's essential to understand what capabilities are boosted with artificial technologies. 

Content creation and idea development

When we mention that AI is often used to create content, people may not understand what exactly this phrase stands for.

In marketing, the idea is to tailor content to the brand and ensure it resonates with the tone of voice of your audience.

However, before actually delivering the content, you have to bring in the idea and the message you want to deliver.

AI can be used during brainstorming to help you shape your idea and offer more suggestions from open sources.

Once you have the idea, craft prompts to receive samples of content.

It won't be the final version, and it may be far from being perfect, but you will have an understanding of how the content is shaped, how accents are placed, and how it matches with the technical task.

For example, if you create scenarios for TikTok videos, an AI-generated plot will show you the sequence of scenes. What you can do with that is to mark gaps for special effects, music drops, etc.

Content analysis

AI-powered tools receive solid criticism because of the low-quality content they produce (how critics see it).

However, what if we tell you that artificial tools may do wrong because you use them from the wrong perspective?

Today, dozens of tools and plugins are available for content analysis, allowing creators to take the best from their competitors.

For example, a Web Pilot plugin on Chat GPT allows you to extract specific information from the webpage, outline key points, and even conclude on the information available on the page.

You can use the provided data to your advantage, developing high-quality content of your own.

Content customization

Using artificial technologies for content customization is not something new, as creators use the results of audits and analysis to optimize their content and make their content more effective.

They also rely on feedback from the audience to ensure they stay relevant. 

Scalability over multiple platforms

AI impacts influencer marketing in multiple ways, including the ability to scale your business and establish a presence on multiple platforms.

Since you have access to AI technologies, you spend less time generating, optimizing, and delivering content.

Moreover, there's always room for improvement, as you can translate your content into multiple languages and share it with new users.

Using Tools to Create AI Influencer From Scratch

AI influencers bring consistency to your business.

Remaining under the full control of humans, they share the needed content, following the company's tone of voice, delivering the needed messages, and creating an information bubble around the brand.

Moreover, with AI, you have more options to experiment and implement new features, including new types of content, new formats for social media, and simplifying content creation overall.

Besides, you can develop personalized influencer marketing strategies to avoid cliches among competitors and bring your own vision of how products should be presented.

Since AI influencers are 100% computer-generated characters, it should resonate with the brand it is supposed to represent.

So, the first step towards creating a character is to form a proper prompt.

Pay attention to the visual appearance, because the person you present will showcase products and encourage clients to buy them.

Sometimes, it takes 2-3 rounds of changes to optimize the prompt and get the visuals you want to have. 

Besides using default programs like ChatGPT or Gemini to create your AI influencers, try something new. Pykaso AI is an advanced tool that brings multiple options for users.

With that, you can generate images based on the text. The program's precise algorithms consider the smallest details you mention in prompts, delivering high-quality images.

Moreover, you can use existing images and convert them into videos to fulfill new content ideas. 

AI influencers won't be impactful unless you create high-quality content for them, and that's the next step to take.

Depending on the niche and the target audience you work with, you should develop a custom content strategy with multiple types of posts.

Hooks, CTAs, storytelling, and other elements should be implemented in your posts. Moreover, platforms like Instagram and Facebook include the story format.

You publish content that disappears within 24 hours, and you can use it to promote your brand better and seriously boost influencer campaigns.

For example, Instagram stories are often use to enhance visibility of your posts or announce big events, sales, competitions, etc.

What Is the Future of AI Influencer Marketing?

The influencer marketing industry is growing rapidly, delivering new technologies and allowing people to fulfill new ideas to make a sudden impact in the industry.

Considering that influencers have to work with vast amounts of data, analyze it, and deliver the final product, the integration of AI was inevitable.

Still, the full potential of artificial technologies is not discovered, as we keep discovering something new all the time.

The creation of AI influencers makes creators move to the next level. Instead of using one or two tools, they have to combine multiple programs and plugins to create a character to represent a brand or become one.

The latest trends on Instagram, TikTok, OnlyFans, and other platforms show that people found a formula and work constantly to develop it.

Tools like Pykaso became more valuable in the context of content quality because the visual appearance is extremely important for a strong social media presence.

Once you have a vision of how to fulfill your ideas and the needed toolset to make them real, you will make a decent impact on influencer marketing.

FAQ

Is it ethical to implement AI influencers?

The ethicity of AI influencers depends on how you use them. First and foremost, it's important to show that people are interacting with a machine-made character, not a real person. Also, when creating such influencers, cosnider the privacy terms.

Is it possible that AI influencers will completely replace human influencers?

It seems that it won't happen in the future. The main reason is because most processes are controlled by humans. They may automate them, but they can't make the machines do everything instead of them.

What rules exist for AI influencers?

There are no unified rules today. However, some countries require users to have clear labels for paid ads in case they use AI influencers. 

Are AI influencers changing the marketing?

The fact that AI influencers exist already changed the marketing, as more brands think of developing their own artificial representatives. For most creators, the topic of AI influencers is a way to stand out of the crowd in 2025.