How AI-generated Models Dominate Social Media in 2025?

The Rise of AI Among Influencers on Instagram: Trends for 2025

Today, we can see lots of well-presented Instagram accounts run by influencers. Daily posted content, huge engagement, lots of activity, and all the aspects of successful content creators make it look real. However, today's reality shows that some of these influencers are not real. Some of them are AI influencers—characters created with the help of artificial intelligence to take the spot in the niche, attract followers, and create a recognizable personal brand. Human influencers who avoid using such practices and showcase themselves all the time may not understand the reasons for launching an AI-driven channel and how it replaces the real person. In this article, we are going to explore the truth about virtual influencers, explain their creation, and outline further perspectives on using AI for influencers in 2025.

What Stands Behind the Concept of AI Influencers?

The concept of AI influencers was developed by Meta, Amazon, and Google, revealing a new era in the world of digital marketing and promotion. These creations, powered by artificial intelligence and being familiar with algorithms, are used by brands and companies to enhance visibility, increase engagement, and boost sales. Even though the AI characters were removed from Meta due to protests from the audience, the fact remains the same: AI presence on digital platforms increases and makes influencer marketing more competitive. You don't have to invest in yourself, create scenarios, or else if you can engage the AI-generated influencer and develop a personal brand. Still, why exactly is the idea of AI influencers that advantageous? There are several advantages for that.

• AI characters are cost-efficient. They don't need temporary investments in terms of logistics, finances, and time. They remain self-reliant, generating and posting content 24/7. You only have to control the posting schedule and adapt it according to the case.
  
  
  

• Keeping your brand safe. Companies that use AI influencers set up messaging, posting, and overall social media activity of these characters. They are integrated with the information about the company's value and campaign objectives, requiring minimal intervention from humans.
  
  
  

• Creativity without limits. With the involvement of artificial intelligence, you remove all the barriers that hold your creativity. You can surpass the limits that hold real creators and give you more capabilities.
  
  
  

• Improving engagement. Technological advance allows you to boost your engagement by using new formats, improving storytelling, and getting higher engagement rates. Properly presented content gets more likes, comments, and shares, which puts it in the top spots of the niche.
  
  
  

The latest example of using AI-generated models on social media is Aitana López. This is a 25-year-old woman created by artificial intelligence with her own Instagram profile. When you check it the first time, it may seem like a real account, representing photos, videos, and stories from numerous locations. It's hard to believe that this influencer is artificial, but it's exactly it. 

How Are AI-Generated Models Created?

The statement about the success of artificial models makes people think about creating their models and using them on Instagram and other platforms. It won't happen immediately, but you definitely can produce a highly valuable model that will make a difference for your brand or develop a personal brand from scratch. The creation of an AI model requires some essential steps.

• Developing a concept. Creating a character starts with a concept, as you outline the personality, the origin, and the visual appearance. Aitana Lopez is a good example of a character created according to a properly developed concept.
  
  
  

• Working on design. When you have a concept and a vision of what you want to have, it's time to implement this concept and make a design. AI influencer generators like Pykaso are commonly used for this in combination with other programs.
  
  
  

• Content creation for the influencer. When you have the face of your character, it's time to create content for it. Images, videos, text captions, scenarios for Instagram stories, and other types of content should be prepared, as you will publish everything according to the plan.
  
  
  

• Interaction and engagement. The role of an AI influencer is not only in posting pictures and gaining likes. They also have to engage with their audience, responding to their comments and messages. Such processes are usually performed using natural language processing (NLP).
   

• Getting revenue. High-performing should be monetized, so it's important to monetize your blog by launching collaborations, promoting products, or launching your own store selling goods.

Top AI influencers require time, effort, and investments to succeed, but you don't have to invest all the time. Virtual personalities created according to a well-designed prompt will become recognizable and pay off. It won't happen in a flash, as you have to control the setup to ensure there are no errors.

Will AI Influencers Replace Real People?

The question of AI-driven products replacing people in multiple niches will always be relevant, considering the development of artificial intelligence and its further integration in our lives. Platforms like Instagram have dozens or hundreds of accounts where the main character is not real, and these channels remain successful, launching collaborations and cooperating with brands like Calvin Klein or Zara. Still, are they powerful enough to outperform real influencers? The answer is negative, as the difference between artificial content and human-made content remains strong. Real influencers develop unusual ideas due to thinking outside the box. They generate content and come up with the unique tone of voice, creating trends and representing things from a unique perspective.

AI-driven content, on the other hand, is emotionless and based on concepts the machine analyzes and takes from the Internet. Despite having machine learning technology and the ability to compose social media posts that gain solid engagement, AI-driven content won't replace the real one. Still, AI influencers offer simplified management and automation for creators who don't have enough time to run the blog. Moreover, you don't have to show yourself, as AI tools will help you develop high-quality pictures and videos, add special effects, change colors, and adapt content to your marketing campaign. 

Will AI Influencers Dominate Social Media Marketing in 2025?

As was mentioned, artificial technologies won't replace real people completely. However, the involvement of AI in global marketing will increase as technologies receive upgrades and learn things real humans can do. They become more creative, gaining the ability to analyze and improve their content. They also interact with their followers, engaging in conversations and responding to comments. Characters like Lil Miquela look like humans until you find out the truth. The further we go in 2025, the more AI-driven characters will appear, taking their spots among Instagram influencers, and making a difference for brand owners and huge corporations.

If you also have an idea to create your own AI influencer, you can do it using AI-driven tools. Pykaso is one of them, as it can do more than just upgrade your images with artificial technologies. With it, you can develop your character from scratch, generate content for it, and start a career. Of course, the idea and the overall plan are important, but the technical part is covered. The case of Aitana López shows how impactful the character can be if developed properly, so don't wait for someone to take your spot. Be proactive in taking over social media and build success yourself!

FAQ

Is AI helpful for social media influencers?

AI-driven technologies help influencers create engaging content, analyze audiences, find points of growth, and develop content strategies.

Can AI create content for social media?

AI content automates the process of content creation, but it doesn't cover the creation for 100%.

Can you develop characters for social media using AI?

Pykaso and other AI-driven tools allow you to create and customize characters used for social media influence and engagement boosts. Later, such characters can turn into brands with a strong social media presence.